You will have noticed some recent changes to our company website including our brand new Reality Business logos (including recently added festive edition!).
I was therefore very interested to read an article recently that suggests that when designing a logo for your business, it’s important to take into account the way people interpret colour. It’s the right time to ask, what kind of emotion do I want my brand to convey?
Apparently psychologists have studied how people are affected by colours for years, and there is a strong correlation between colours and emotional responses, “further driving home the point that choosing the right colour is crucial in determining how your brand is viewed.”
The article goes on to give examples such as McDonalds, Pizza Hut, and KFC which use red in their logos to stimulate hunger. Or luxury-style brands such as Chanel or Prada enhance the feeling of sophistication with black, white, silver and gold.
The article even included a very helpful chart to help guide you in the right direction when considering your colour palette.
Now the logo for the Reality Business is, and always has been, predominantly purple – so I must say as a business that provides leadership and management training, I am delighted to see words like Creative, Imaginative and Wise! More recently the green has been added and as a result of our rebranding it has taken a more prominent role in the logo. So again, how fantastic to see the suggestion that this colour will conjure up emotional responses linked to Peace, Growth and Health.
My nagging worry is that we chose these colours because we liked them and we thought they went well together. So does that mean that if we had liked Red and Yellow we would have ended up as a completely different business? (in some way optimistically trying to excite the leaders of tomorrow)
Or maybe we choose Purple and Green because there really is something in this psychology. Maybe Tim and I were attracted to those colours because we really did see The Reality Business as a company whose purpose was to help managers with their growth and wellbeing and knew from experience that just doing what everybody else did would not achieve that result.
Would be really interested to hear what you think about this!